Top SEO Tips to Follow to gets Higher Google Ranking
You may think that effective SEO is difficult to achieve. However, with these five tips, you can easily make an impact on your search engine ranking.
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Make sure that your website contains unique and relevant content. To avoid penalties, you have to make sure that your web pages do not contain "plagiarized" content. In addition, keep in mind that the "time on site", "click-through rate", and "bounce rate" are more crucial now than before.
Also, see to it that your content is valuable enough to engage your audience. Just the same, your website should be interesting, user-friendly and responsive, so it can be used and viewed on multiple devices that have different screen sizes and resolutions.
It is important to remember, though, that regular organic SEO continuous to play a critical part in Google search rankings. Therefore, your online business strategy should still focus on good organic SEO.
Offline and online SEO strategies, alike, will help you go up the desired "3-pack" ranking. If you want to maintain your good Google standing, never indulge in spammy SEO tactics. Carefully follow the SEO guidelines recommended by Google.
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Get the most out of your business website reviews.
Google gives a lot of importance to reviews about businesses since people searching for information read reviews to know more about the products/services offered by a business to see if they are beneficial to them.
There may be several arguments concerning the best way to get on with receiving reviews, but it wouldn't hurt to encourage customers to give their own reviews. Certainly, maintaining high standards, as well as giving more than what they expect, will allow you to easily get reviews.
Never get lured into writing your own false reviews or using dirty tactics. Once you do and get caught, it can put your business in a bad light. It is not worth taking the risk.
See to it that you get reviews from different sources, including authorities such as Google Local Guides and Yelp Elite, to name a few, as well as traditional third party groups.
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Optimize and make use of your inbound links
In order for your business to build a good reputation, it should also be acknowledged by other businesses within your locality. You will find links from other local sites to your website to be very useful.
There are lots of ways to get links for your business. These include hosting an event in your community, sponsoring a webinar, making donations, promoting something you love, as well as building relationships with known people and influencers.
Furthermore, when developing your link-building for local SEO even further, make sure to have:
- Good quality inbound links to your GMB landing page URL.
- Good-quality inbound links to your domain.
- Location-based keywords in the anchor text of inbound links to your domain.
- A variety of inbound links to your domain.
- Adequate inbound links from locally relevant domains to your domain.
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Use keywords well.
Only use relevant product/service keywords in your Domain, GMB business title, reviews and website content. Make sure that these keywords reveal local information. Give a distinct web page to every product/service.
If you offer a variety of products/services, see to it that each has its own webpage, which contains relevant, exact details. These distinct web pages can be linked from a page with an outline of all products/services in your portfolio.
When you have a website, the one thing you must have if you're going to survive is traffic and the best kind of traffic you can have is natural traffic. Two reasons for this are that you've targeted the traffic to your site and the traffic wasn't paid for.
It may be difficult, however, to see your website at the top of the search results with the keywords you have. Here are five tips search engine optimization tips you can use to draw traffic to your website with your boosted rankings.
Meta Tags
When you're writing your Meta tags (your title tag and description tag), you need to place keywords in them, usually near the beginning and more than one time. Make sure you use those keywords because search engines will use its prominence, density and weight to determine where the website will rank.
- Keyword prominence is how early you use your keyword.
- Keyword density is the ratio in which the keyword is used among the other words
- Keyword weight is how many times you use a keyword and/or phrase on the page.
When you're talking about search engine optimization, make sure you don't keyword stuff and avoid using words like "or", "the" and "and".
Have Navigational Links At Right Or Bottom, Never Left Of Page
Did you know that search engines read your website from the top left to bottom right? When you're talking about SEO, search engines will generally give preference to the first 100 words on a page so you don't want them to be javascript or navigational links. Make sure your keywords are in the heading tags as well.
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Have Alt Tags On Your Images
When you're doing website optimization, remember that search engine spiders are unable to read images and pictures. Spiders can only know what your picture/image is by reading its alt tag. Include keywords in the HTML line so you can improve your website's keyword weight and density.
Place Keywords At Bottom Of Page
When you're talking about SEO and websites, you need to remember that spiders will take a look at the words at the beginning and end of the text and give more preference to them. When you're doing article writing, keywords should be used prominently in these areas.
Don't place the javascript or navigational links at the bottom of the page if you want high search engine rankings. Another search engine optimization method is to place keywords after the copyright date of your page.
Anchor Texts
What is an anchor link? It's the actual linking text on a website; this is what a visitor will click on to get them to the page they want. Having many links that relate to your website can make an enormous impact on your SEO rankings. Make sure your anchor text includes keywords/phrases.
Thank You for Reading, I hope that you found this article of Use.
Peace, Light And Love.
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